Coinbase's adoption of a Pudgy Penguins NFT as its profile picture, orchestrated by newly hired social media lead AlexOnChain, suggests a potential strategic partnership between Coinbase and Igloo Inc.

The resulting surge in PENGU token price (over 60%), NFT floor price, and trading volume underscores the significant market impact of such collaborations.

The move also comes alongside an SEC acknowledgment of a spot PENGU ETF application, further bolstering the narrative of growth and legitimacy for the Pudgy Penguins ecosystem.