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A Strategic Endorsement: Why BlackRock Is Spotlighting Its Underperforming Bitcoin ETF

2025-12-22

In a notable industry departure, BlackRock is promoting its iShares Bitcoin Trust (IBIT)—a fund that has mirrored Bitcoin's 2025 downturn—as a premier theme for next year. This comes even as the firm has other, better-performing ETFs with higher fees. The move is interpreted not as a short-term revenue push, but as a deliberate, long-term statement: BlackRock is betting on Bitcoin's foundational place in diversified investing.

By placing IBIT (with its $25B+ in inflows) alongside treasury and top stock ETFs, the asset manager giant aims to reshape crypto's perception from speculative to strategic.

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